It truly doesn’t matter what industry a small business owner decides to start their business in, there is going to be a lot of competition. The good news is that Ammon Cunningham has simple tips that are relevant across all industries. Let’s take a look at a few pieces of advice that separate successful small businesses from failing small businesses.
Vision – It may seem simple, but a lot of small businesses don’t even have a unified mission statement. There needs to be a vision that every single member of a growing business is working towards achieving. What comes with this vision is the fulfillment of a need. There must be a unique product or service that fulfills a need for people. If everyone believes that your service or product is superior, it will show throughout all of your customer service.
Consider Logistics – Before you even consider offering a product or service, Ammon Cunningham suggests that you ensure you’re able to get said product or service to your client base fast. This is especially true of small businesses that are helping users via the Web. You may be a small business, but your client base will still hold you to the same standards of an Amazon or other premium online outlet. Work out the logistics and keep your client base happy!
Consistency is Essential – Brand development is so pivotal to credibility. If the perception of your business is unprofessional, you’ve already lost. What gives off the impression of unprofessionalism? A lack of consistency across all channels. Take the time to ensure that the imagery and tone of your message is the same on your website as it is in your physical location or across your social channels. This will also encourage people to connect with you across more touchpoints, which can lead to better brand engagement and sales.
Notice Your Competitors – Whether it’s running a competitive analysis to see the keywords your competitors are targeting in their SEO efforts or noticing the effectiveness of their flyers, don’t dismiss what is working for them. If you can’t be first, put a new spin on something that is working to impress your audience.
In the end, Ammon Cunningham believes it all comes down to determination and perseverance. Never give up on your dreams, and don’t be afraid to be the hardest worker in the room.